Valupak was one of the first brands to be developed and distributed by BR in 1995, providing high quality, low cost vitamins and supplements to consumers.

Valupak was initially launched offering a small selection of supplements and vitamins for just 99p – unheard of in the 1990s. The 99p price point suddenly opened up a world of supplements and vitamins to a new consumer audience, who had never had the budget to indulge in lifestyle or healthcare products on a regular basis. Valupak challenged the industry’s status quo, changing the face of vitamins & supplements in the UK forever.

The Valupak brand now offers over 35 different vitamin and health supplements available in a range of pack sizes to suit the consumers needs and requirements. The 99p price point is still the focus on the standard pack size products.

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